Recently we had the opportunity to interview Russell Faust, MD, PhD about social media and his involvement with healthcare social media. Dr. Faust is an award-winning physician-scientist, author, and entrepreneur; he is co-founder, CEO, and Chief Medical Officer for Anicca Media, LLC. Here are some of the wonderful insights Dr. Faust had to offer.
MDWebPro: How long have you been active with social media?
Russell Faust, MD, PhD: Depends on how you define “social media.” Of course, email is technically social media; it is media, and it is clearly social, but for popular usage, I entered the ‘digital world’ 3 years ago when it occurred to me that all of my patients literally live in the digital world. As a pediatric surgical specialist, the parents of my younger patients are themselves young (at least, much younger than me), and they spend time on social media. My teenage patients are, of course, on social media.
I started out slowly: “lurking” on Twitter and very sporadically visiting Facebook. When I realized that most of my patients and their families were arriving to my clinics with stacks of print-outs from the internet and that most of that was misinformation, I decided to provide my patients with accurate healthcare information. I started a medical education blog site.
As a pediatric ENT doc, my patients call me their booger doctor (booger, bugar, boogor – rhymes with “sugar”), then they laugh hysterically. So my site is www.boogordoctor.com
I talk a little bit about how that started here: http://www.youtube.com/watch?v=r0soh4sDhJg&feature=g-all-u
With a long history as a tech geek (BS Major in Neuroscience; Minor in AI, back in the 70’s before artificial intelligence became a common term; published the first text on Robotic Surgery), and with a medical blog under my belt, I began receiving invitations to consult for “HCSM” applications. This practice eventually grew into Anicca Media (“ah-knee’-kuh”; Sanskrit or Pali, meaning impermanent, always changing. We thought that described Social Media pretty well). At Anicca Media, our mission is to leverage digital and social media, and great content, to create better connected, more responsive, and trusted healthcare organizations.
MDWebPro: What platforms do you actively participate with (Facebook, Twitter, Google+, etc.)?