GUEST POSTS

Articles we've written for other online or print publications.

Thursday
Mar222012

Physicians: You Have an Online Profile, Now Control It

Video for Physicians Practice.

With more patients using the Internet to seek health information and providers, taking control of your "online brand," is more important than ever, according to physician and social media expert Russell Faust.

In this video, Faust explains two simple steps you can take to be sure that the information about you online is both accurate and portrays your true expertise to patients and your peers.

To view this video go to: http://bcove.me/ggj3l7eb

Thursday
Mar012012

Why Physicians Should Make Connections Using LinkedIn

Video for Physicians Practice

Looking for an online outlet to share your expertise on medical issues, connect with peers, and even weigh in on the latest news and information? Then LinkedIn is an ideal platform for you, according to physician and social media expert Russell Faust.

In this video interview conducted over Skype, Faust discusses the professional benefits of using LinkedIn to do everything from connect with physicians in the same specialty nationwide to hunt for new employment opportunities in healthcare.

To view this video go to: http://bcove.me/jntn5sie

Thursday
Feb162012

Physicians Should Consider Google+ for Professional Connections

Video for Physicians Practice

While the use of Facebook and Twitter by physicians has been debated over the years, a new player in the social media game — Google+ — has some differences and advantages, according to physician and social media expert Russell Faust.

To view this video go to:  http://bcove.me/6jzi7hsf 
Thursday
Jan192012

Physicians on Facebook: Connecting to E-patients

Video blog for Physicians Practice

In this video blog, physician and social media expert Russell Faust, shares his thoughts on one of the many platforms his peers can use to reach patients: Facebook. Faust discusses the ease of use in setting up a fan page for your practice but warns that ease-of-use doesn’t come without risk.

To view this video go to: http://bcove.me/h9hsuisc

Thursday
Jan192012

Doctor to Doctor: Connect With Your Patients Through Social Media

Article written for Scrubs and Suits

Hi, my name is Russ. I’m a doc, specifically, a pediatric ENT surgeon, a “booger doctor”. I want to talk to the physicians out there. I hope to inspire you to better connect with your patients, and with your colleagues, using social networks.

I know, I know … Facebook, texting, and Twitter are just for teenagers, right? After all, we are all familiar with the inane texting that teens engage in: “hey, I just burped” (or worse).

But don’t be too swift to dismiss social media.

...What I mostly want to talk about, though, is how becoming involved – right now – in the digital world, can help your patients. How it can benefit your current practice. In order to be “authentic” and persuasive, let’s use my own practice as a case study.

Eighteen months ago I began blogging...

To read the full article go to:  http://scrubsandsuits.com/news/doctor-to-doctor-connect-with-your-patients-through-social-media