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PUBLICATIONS

 

We will be releasing additional whitepapers, workbooks, worksheets, instructional videos and/or eBooks in the upcoming months.  All are free but some will require Member access.  (already a Member? login here)

Check back again soon or become a Member today.  Enjoy!

 

ROI Video Series: The Benefits of Leveraging Social Media in Healthcare 
This series explains how practices and hospitals can use social media to affect positive outcomes for some of our most pressing management challenges.   Six Benefits covered include: patient retention, patient recruitment, call-center efficiency, clinic through-put efficiency, physician retention and physician recruitment.

Healthcare Social Media: Choose the Best Tools for the Job 
In this infographic, we’ve identified 12 common healthcare goals and ranked the effectiveness of 7 social media channels for supporting each goal.    (read accompanying post)

 

Member Access is Required for downloading the following:

 

Social Media for Your Practice: A Primer (ebook)

This ebook is a basic introduction to social media before considering how these platforms might integrate into their business goals.  This primer:

  • introduces five of the biggest social sites;
  • their pros and cons – what they are best at; and,
  • some ideas on how they might benefit your medical practice

6 Free and Low Cost Tactics for Max Traffic (ebook)

This ebook is 33 pages of free and low-cost tactics to maximize your website traffic, and build your practice.  We live in a digital world and web traffic is essential to connect with your patient community in that world.  Without people visiting your website, nothing is going to happen. 

Whether you’re just getting started or have been in practice for a while, the goal is to generate a great return on investment.  That’s why we’re focusing on free or low cost, because certainly in the beginning of a new business you don’t often have a ton of money to spend on advertising and other more expensive traffic generation tactics.  

 

Write a Social Media Policy Manual for Your Practice (whitepaper) 

Employees are blogging, tweeting, posting on Facebook, etc.  Assume that they are discussing your organization on these networks.  Accepting that reality does NOT mean that you must accept employees being on social networks while at work.  You can set a usage policy.  Download this 3-step guide to help you.

 

Social Media First Aid: Getting Your Docs Involved (ebook)

Getting your Physicians involved in your social media efforts can be a real challenge. Physician involvement is essential for success. Download this Ebook to get Dr. Russell Faust's advice on how to make this happen. 

 

Patient/Caregiver Persona Workbook for Content Strategy (workbook & worksheet)

Patient Personas are used not only to help you define ‘what’ you write about, but they also help you in determining ‘where’ you deliver that information – or, what social media channel to use for delivery.

We highly recommend that you use personas when formulating your digital communication strategy. Our clients often refer back to theirs and so will you.  For help creating patient personas, download this Workbook and accompanying Worksheet.


Calculating ROI Workshop: The Benefits of Leveraging Social Media in Healthcare (workbook & instructional videos)

See the benefits of applying social media for YOUR hospital or practice.  This Workbook and accompanying Instructional Videos walk you through step-by-step calculations of returns in 6 core areas.