Hi, I'm Dean Berg, Digital Strategist at Anicca Media
Dean brings 20 years of Marketing experience to bear when working with healthcare providers on their marketing and branding strategies. From more technically oriented Product Management and Product Marketing roles in content and web technologies to more business oriented Business Development roles, Dean has covered the spectrum.
In most of Dean's marketing roles, Return on Investment (ROI) was a key component to program design, execution and measurement.
While relatively new to the healthcare field, Dean brings another perspective to the utilization of digital / social media in healthcare. A perspective that is based on delivering ROI.
Whether ROI is measured as a financial return or based on other business objectives, Dean's focus is on designing digital marketing programs with ROI in mind.