How Do People Find a Doctor?

How do people find a doctor or a specialist? Do they listen to TV ads? Do they listen to radio ads? Do they save the postcard that came in the mail? Probably not. Or, the odds are very low. They go to the internet - and their friends. Their friends, the all powerful Word of Mouth, are still a significant referral channel. Please reference our article on the digital Word of Mouth.

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