Overcome the 5 Barriers to Engaging Your Doctors on Social Media

So, your hospital or practice has recognized that you live in a digital world. You have committed to developing a Social Media Content Marketing Program.

You recognize that your patient community “lives” on Facebook, or Pinterest, or some other platform in that digital world.

You recognize that you cannot simply broadcast your message as you did with your traditional marketing campaigns. You understand that your community is looking for information. They are looking for a CONVERSATION.  

You even understand that your physicians must be part of that conversation in order to have any credibility at all. Congratulations. You are farther ahead than most healthcare organizations.

Yet every time you try to engage your physicians in the process they put up resistance. HUGE resistance. Barriers.

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Content Marketing in Healthcare: Got Content? (part 2)

This is the second in a series of four articles on Content Marketing in Healthcare. Here the focus is on where to start --- defining your goals and audience to determine exactly what kind of content you need.

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Content Marketing in Healthcare (part 1): Content Marketing Defined

This is the first in a series of four articles on Content Marketing – Content Marketing Defined. I discuss what content marketing is and it's importance in today's digital world.

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Social Media in Healthcare (2 of 3): What is the INVESTMENT?

Welcome to part 2 of a 3 part series on the Return on Investment (ROI) related to social media in healthcare.

In part 1, “Is There RETURN?”, we explored the definition of ROI and Return, the ‘types’ of Return, how social media can deliver Return and some anecdotal examples of Return realized by a few physicians. 

This post will focus on the social media INVESTMENT. The 3^rd post will focus on how to design a MEASURABLE social media program.

So, what is the INVESTMENT?

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Social Media in Healthcare (1 of 3): Is there RETURN?

This is the first in a series of 3 posts discussing the Return on Investment (ROI) of using social media in healthcare. This post will focus on RETURN, the second post will focus on INVESTMENT and the third post will focus on how to design a MEASURABLE social media program.

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