So, your hospital or practice has recognized that you live in a digital world. You have committed to developing a Social Media Content Marketing Program.
You recognize that your patient community “lives” on Facebook, or Pinterest, or some other platform in that digital world.
You recognize that you cannot simply broadcast your message as you did with your traditional marketing campaigns. You understand that your community is looking for information. They are looking for a CONVERSATION.
You even understand that your physicians must be part of that conversation in order to have any credibility at all. Congratulations. You are farther ahead than most healthcare organizations.
Yet every time you try to engage your physicians in the process they put up resistance. HUGE resistance. Barriers.