Welcome to part 2 of a 3 part series on the Return on Investment (ROI) related to social media in healthcare.
In part 1, “Is There RETURN?”, we explored the definition of ROI and Return, the ‘types’ of Return, how social media can deliver Return and some anecdotal examples of Return realized by a few physicians.
This post will focus on the social media INVESTMENT. The 3rd post will focus on how to design a MEASURABLE social media program.
So, what is the INVESTMENT?