Russell Faust, MD, PhD
CEO & Chief Medical Officer 

Anicca Media was formed to help companies (medical practices, hospitals, dental practices, associations - anyone associated with the healthcare community) realize the significant potential of digital media. If applied appropriately, digital media can transform the way that healthcare organizations connect with and serve their community.

The concept behind what is now Anicca Media, was formulated by Russell Faust in 2008. Russell, a practicing physician, had been hearing from colleagues that it was becoming more difficult to connect with their patients. The demands of paperwork and electronic documentation have made it very challenging to spend time with patients, to build old-style patient-physician relationships.

His colleagues were also concerned that their reputations were now online, and perceived to be out of their control. 

They noted that the majority of their patients were engaged in various social networks online (Facebook, Twitter, LinkedIn, etc.), and they felt that their usual printed brochures and old ways of communicating with their patient communities were not making the needed connection.

Russell, also a technologist, had been teaching seminars in digital media at his professional academy for many years, and began to explore ways in which the new media could be leveraged to help practices more effectively connect with their current and potential patients.

Over the course of the next 2 years, Russell launched his own website, boogordoctor.com, and embarked on his own personal branding initiative.  Read Russell’s full bio here.

In 2010, Russell discussed his ‘idea’ with Dean Berg – a sales and marketing professional in the enterprise application and localization space. At the time, Dean was also exploring methods to optimize exposure in the localization market, using digital media.   Read Dean’s full bio here.

And, the rest is history – Anicca Media was formed to bring real world, deployable solutions to the medical practice industry.  These deployable solutions allow practices to supplement their traditional marketing programs with cost effective digital branding initiatives that show proven results.  Read the company’s Mission Statement here.

These Solutions focus on:

• Increasing Patients – Leverage digital media to gain exposure to new, potential patients
• Optimizing Marketing – Leverage digital media to deliver more marketing for less
• Reputation Building – Leverage digital media to promote your reputation – your brand – whether you represent a solo practice, a large group practice, or a hospital
• Patient Satisfaction – Leverage digital media to maintain and enhance your existing patient relationships
• New Media Communication – Leverage digital media in all aspects of communication between and amongst you and your community (patients, staff, colleagues, etc.)

Our Name

You may be wondering about our name.  Where did Anicca Media come from?  

If there is one accurate statement that can be made of the digital world it is this: digital media are fluid, ever-changing, inconstant.

The notion of inconstance, flux, or impermanence, is one of the “three marks of existence” in Buddhism. This notion has a name in various Eastern languages – it is “anitya” in Sanskrit, “mujo” in Japanese, “anitchang” in Thai, and “anicca” in Pali.

We thought that this accurately reflected the fast pace and state of flux of the digital world, and Anicca Media was born. 

We hope that you find the information on our site useful.  Provide us with your name and email (on the right column of this website) if you’d like to receive regular updates (it’s FREE).

Or, if you feel that you need a little more help, check out our Services page for real world, deployable solutions.