This week was filled with a lot of good information - both healthcare specific and more general social media information (it's good to look for best practices in other industries).
As you build out your social media strategy, please reference the following MUST READS - and a BOOK REPORT:
Very interesting concept! I've periodically seen people use Facebook as a means of sharing updates regarding a medical condition, but this brings to concept to the forefront.
Do you think that people will share their medical conditions just as they've started to share their locations?
This could lead to some very interesting personal health opportunities.
I know that the author's intent was to use the set-up question to make a point (which was done very nicely), but I had to chuckle when I read it. It's one of those questions that we all see that points out the fact that the social media channels were set up without a strategy.
Enough of that, let's get to the point of the article.
Excellent examples of how social media can be used in cases of emergency. Social Media isn't just about marketing, it has a variety of other benefits in almost every aspect of providing quality healthcare service.
Great infographic on Social Media ROI! It also supports what we're seeing in Healthcare - social media has so many different benefits - not just financial. To measure the true return, you must consider financial return and non-financial return.
focus: by Leo Babauta
Leo Babauta is the author of the blog, Zen Habits.
His underlying tenet is that all of our productivity habits – multi-tasking, goal-setting, list-making with checking off boxes, and always doing more-more-more – are in fact counter-productive. According to Mr. Babauta, these activities simply raise our level of stress, and reduce our productivity, and our happiness.
He speaks from great experience. His blog posts are based on the steps that he himself undertook in order to quit smoking, start running, start eating a healthy diet, become more organized, and focus on the things that are important in his life.
These themes – simplify, minimize, and focus – are now concentrated into a FREE eBook. This is a masterwork from the master of Zen Habits, Leo Babauta.
If you like his free eBook, you will likely appreciate the paid version that contains much more, including interviews with other organization and focus gurus (Seth Godin and many others), how-to videos, and bonus guides on how to change your life for the better.
With Leo’s permission, we make available his book, Focus, here for download.
If you haven’t already, also check out his blog, http://zenhabits.net/