This week was filled with a lot of good information - both healthcare specific and more general social media information (it's good to look for best practices in other industries).
As you build out your social media strategy, please reference the following MUST READS.
Great reflection from Nancy on their 3 year hospital social media program.
"For the first time in more than 25 years in healthcare communications, I feel like I am actually able to connect with people"
That says it all!
Great tips from Bob Spoer on integrating social media into your practice marketing efforts. This is written specifically for spine centers, but apply to any specialty practice - or even a general provider.
One key point that he mentions is: don't expect someone to call for an appointment based on what they saw on a tweet, but rather a tweet that directed them to your website. Ultimately, you'll want your social media channels to engage and to guide people to your website.
Great article on physician directories. Are you using your physician directory as a marketing tool? Also, I really like the 'match' function based on personality.